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贵州贵阳气泡膜生产供应厂家, 贵州贵阳包装材料生产供应厂家 Guiyang Guiyang Blister Packaging Manufacturer, Guizhou Guiyang Bubble Film Production and Supply Manufacturer, Guizhou Guiyang Packaging Material Production and Supply Manufacturer


How to design good packaging through brand positioning


责任编辑: 人气:710 Article Source: Guizhou Qianqiang Packaging Materials Co., Ltd. Editor: Views: 710 Post time: 9/7/2018

Brand positioning① Highlight the color of the product. The fixed use of image color at any time can achieve the purpose of identifying your product and making it easy for consumers to remember. For example, the brand color of Zhou Heiya is yellow, and the packaging also uses bright yellow as the main color. Yellow has also become an important factor for consumers to identify brands.


② Highlight the brand image of the brand. Products should generally have the brand's standard font image design to clearly highlight the brand's personality. For example, Coca-Cola uses elegant ribbons to connect both Chinese and English fonts. It is classic and recognizable, and the overall style of Chinese and English is unified and harmonious.

③ Highlight the graphics of the brand. Brand graphics can be abstract or figurative. Sometimes brand graphics also become brand mascots, such as three squirrels.


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