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The meaning and function of product packaging design and how to interact with the product


责任编辑: 人气:679 Article Source: Guizhou Qianqiang Packaging Materials Co., Ltd. Post time: 9/7/2018

Significance and function of product packaging design Good packaging design can directly stimulate consumers' desire to purchase and translate into actual purchasing behavior. Packaging is a powerful way to build affinity between products, brands and consumer groups. With the rapid development of the economy and the change of consumption concepts, packaging and products have become one. Packaging, as a reflection of the value of the finished product and its value in use, occupies an important position in the fields of production, sales and consumption. The function of packaging is to protect the product, convey the characteristic information of the product, easy to use, convenient to transport, promote sales, and increase the added value of the product. Packaging design, as an inductive discipline, has the duality of combining products and art.


How does packaging design interact with products?
As a designer, when I get a new product packaging design, I usually study the connection between the product and the packaging. Understand the qualitative nature of this product, and the form in which it exists. Is it designed on the box? What color is the label? Is there any kind of filler inside? What material is used? What kind of feeling will it give me? As well as the user experience of the actual product, the packaging of the product is also important. The designer must pay attention to how the packaging design interacts with the product, and must understand who will buy the product, what are the characteristics of the product, and how to display it.


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