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How to do product positioning in the packaging industry


责任编辑: 人气:658 Article Source: Guizhou Qiangqiang Packaging Materials Co., Ltd. Post time: 9/7/2018

① How to open up the gap between similar products and differentiate between similar products? At this time, the positioning of product characteristics is particularly important. For example, spicy food, * color, font and graphics should be used to clearly highlight its spicy characteristics, so that consumers who like spicy food can easily identify, without wasting a lot of time to choose.


② Product function positioning
* It tells consumers clearly the efficacy and function of the product so that consumers can buy it. * Common * is the packaging of medicines or health products, which shows the action site of the medicine in the pattern of the package.

③ Product level positioning There are two types of product positioning. One is the positioning between brands and brands. According to the target customer group of the brand itself, the entire line of products is positioned as low, medium and high-end. Positioning, expressed as daily models and limited gift boxes. For example, Oreo, as Brother Bao * said before, the daily product packaging is ordinary plastic packaging, and the limited packaging for specific holidays is much more gorgeous.


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